Today we’re going to write about Ethical SEO Strategies & how it’s work?

Ethical SEO, also known as white hat SEO are search engine optimization strategies focused on short term and long term results, that follows all the major search engine’s guidelines and requirements for website and webpage SEO. These strategies unlike black hat SEO strategies are adored by all search engines, as such, your website will be more search engine friendly, thereby increasing your ranking on search engine result’s pages. With our ethical search engine optimization strategies, which has been tested over and over again, and adapted to changing search engine algorithm and guidelines over the years, and always coming out with positive results, your website’s traffic and visitors is sure to skyrocket.

Posted in Google SEM Services, Google SEO Services, new social media trend, SEO | Tagged , ,

Back To Main Page Click Here for more articles Google What Is PageRank?

by: Jakob Jelling

Chances are you have been on the Internet and have been surfing in and out of websites looking for valuable information pertaining to a favorite topic or researching a subject for school or work. As you type in keyword(s) you match the information you are searching for on Google, you come up with 10,000 pages of information. It’s virtually impossible to go through every one, so you refine your search by adding more exclusive keywords. Voila the number of pages reduces to around 1,000. Still this is a lot of pages, but you start looking through the information to find what you want.

As you go through the first 10 links on the page, WHAM! The information you needed to find was in the first or second in order of PageRank. You wonder how did they get such a high rank on Google? You may think it was very expensive to get that site at the top of the heap. The funny thing is, with a little know how and about $75 you too can go for the top.

Search Engine Optimization or “SEO”, has become a standard in the web design industry, every customer of a good web designer wants to be number one in their keyword and may be willing to pay the extra money to get there. A good web designer will dress up a web sites home page to match the requirements of their client on specific keywords. The client will also pay more for the exclusivity to remain there untouched. SEO has become a niche for a lot of web companies. They know if they can get the company to the top fast, the word of mouth will be helpful toward their business.

Through specialized META tags (hidden group of keywords) the web designer will strategically place keywords multiple times in the title bar, keywords, and even as hidden text. Some search engines have figured these tricks of the trade out and have banned certain websites from their indexes. Google has become the engine of choice for a lot of people today. There is a different logic Google uses to calculate page rank and keywords is only a portion of it.

Google actually uses a specialized mathematical equation to place your site in a predetermined order. First things first, if your website is a keyword, that does not automatically give you a top spot. It will take time to move up the ranks and you should register with Google as soon as possible to drive your rank upwards. But just having the right URL (Universal Resource Locator) doesn’t guarantee the top spot either. You must also be swapping or reciprocating links with other Google users. The more you use Google websites that are indexed the faster and higher your site will go in the ranks.

A Google robot will visit your site frequently so continue to modify your code and keep checking its rank and status. Eventually, your site will drive up the ranks and land on top. It may take time and work, but you will get the hang of keeping it there once you employ the right mix of keywords with links. Some companies can charge up to $1,000 for the top spot, they employ the same techniques, even though they don’t want you to know this. Keep your META tags, title, keywords and content in line with your keywords and continuously look to optimize them. Under no circumstances take another persons keywords off of their code; this is potentially dangerous as you could be violating copyright laws.

Posted in Google SEM Services, Google SEO Services, SEO, SEO tools | Tagged , ,

Yahoo Axis Launch Drives Search Engine Into Mobile Web Market

Reblogged From global.christianpost.com

Yahoo has unveiled Axis, a new browser tool designed to enhance its search, in a move to drive itself into the mobile Web market.

Axis will be available as an app for Apple mobile devices such as the iPhone and iPad, as well as on desktops as an add-on to browsers such as Internet Explorer, Firefox, Chrome and Safari.

Ethan Batraski, Yahoo special project director, has confirmed on the company’s search blog that it will “set out to completely re-think and re-design how users search and browse the Web.”

A search will reveal a thumbnail images of web page results instead of listing links like Google currently does.

Reviews thus far have been on the large positive. CNET’s Rafe Needleman has said, “Mobile is where the action is, so it makes sense that Yahoo threw the bulk of its development love into the tablet and smartphone versions.”

He added, “On the iPad, Axis is simply a great browser. The integrated search feature is intuitive, and being able to move through search results without having to go back to search makes sense. After only a few minutes using it I thought, Why hasn’t Google done this yet? It’s that good.”

Search users on mobile devices can flick between a Web page and their previous search results, and can also bookmark pages easily, as well as integrate the app with Pinterest.

On a desktop, Axis is shown as a small search box in the bottom left of the browser window.

At the end of the first quarter of 2012 statistics by Experian Hitwise showed that Google accounted for 64 percent of the search engine market. Yahoo accounted for 16 percent, and Bing completed the big three search engines with 14 percent of the market.

 

Posted in Yahoo | Tagged

Google’s self-driving car got its license this week as the state of Nevada became the first in the nation to license the company’s vehicles.

And while a computer-driven car may seem unsettling, the technology represents a potential leap forward in auto safety.

More than 30,000 people are killed each year in crashes despite huge advances in auto safety. The overwhelming majority of those crashes are caused by human-driver error.

Computer driven cars could reduce traffic deaths by a very significant degree, said David Champion, head of auto testing at Consumer Reports, but only if all cars are computer-driven.

“I think if all the cars were self-driving, it would be a benefit,” he said. “I think a mixture would be a bit chaotic.”

That’s because humans are better at predicting the behavior of other humans than computers could ever be, he said.

“When I’m approaching an intersection, I look to see of the other driver is looking at me,” said Champion. “If he’s looking somewhere else and inching forward, I’m going to lift off the gas.”

For the foreseeable future, human “drivers” will continue to bear the ultimate responsibility even in Google’ (GOOG, Fortune 500)s self-driving cars. This means you won’t be able to lounge in the back seat and check email on your way to work. You’ll still have to sit in the driver’s seat and pay attention.

Self-driving cars, like Google’s, use sensors to watch cars, pedestrians and other obstacles. They combine a number of technologies that are already available on cars today — including GPS tracking, wheel motion sensors and radar — with additional technology and sophisticated software that allow the car to read street signs and signals and actually drive itself through traffic.

Google’s cars, modified Toyota Priuses, are still in the testing stages and aren’t available to the public. But some so-called “driver assistance” technologies are already helping to lower traffic deaths in cars you can buy now.

Electronic Stability Control which uses computers to help drivers maintain control during abrupt maneuvers, has been shown to reduce fatal crashes by as much as a third.
Cars of the future: They’re going to be tiny and weird

ESC is now required on all new cars but was first used, on a wide scale, on SUVs. That’s why, last year, statistics showed top-heavy SUVs to be less prone to roll over in real-world crashes than regular cars.

Beyond that, there are various other “driver assistance” technologies.

Blind spot alerts warn drivers of cars in adjacent lanes and forward collision alerts sound an alarm when a driver is closing in too quickly on a car ahead.

“We’ll start seeing more features that will migrate from just these alerts and warnings to taking a little more control,” said John Capp, director of active safety technology at General Motors (GM, Fortune 500).

GM’s new Cadillac XTS, for instance, will brake automatically if a driver fails to respond to an imminent collision. Nissan’s (NSANY) Infiniti division has a several models that provide slight braking to nudge a vehicle back into its lane if it begins to drift out.

Many luxury cars are now also available with “active cruise control” that allows a car driving at highway cruising speeds to automatically maintain a safe following distance behind the car ahead. In some models, these systems can work even in stop-and-go city traffic.

Systems like these could be helpful, said Champion, but also present the possibility of over-reliance or abuse.

“It all comes down to the person behind the wheel using the system,” he said.

Sometimes these systems can cause confusion. For instance, some reports of unintended acceleration in Toyota cars were triggered by drivers failing to understand how an “active cruise control” system worked.

With these systems, drivers set the active cruise control to a certain speed. If there’s a slower car ahead, the cruise control will automatically slow the vehicle down to maintain a safe distance between the two cars. Once the slower car moves away, active cruise control will accelerate to the higher preset speed. This acceleration can be startling to drivers unfamiliar with the system.

There is at least some evidence, however, that “driver assistance technologies” do work. A recent study by the Highway Loss Data Institute, an insurance industry group, indicated that the forward collision avoidance system in the Volvo XC60 helped reduced accident claims by 27%. Volvo’s system warns the driver of an impending collision and applies the brakes if the driver takes no action.

One technology the Google car doesn’t utilize, but which would help make self-driving cars much more effective, Champion said, is vehicle-to-vehicle communication. So called V2V communication uses transmitters to send and receive signals that tell other cars where each car is, where it’s headed and how fast it’s moving. The devices can also communicate with transmitters along the road.

V2V is already in advanced stages of development by a consortium of automakers and the federal government’s National Highway Traffic Safety Administration.

http://money.cnn.com/2012/05/10/autos/google-driverless-cars-safety/?source=cnn_bin

Posted in Google News | Tagged ,

Google Drive

CNET Editors’ review

The long-awaited Google Docs Android application lets you create, edit, and share documents right from your Android mobile device. It’s minimal and intuitive, and shuffling through your documents and collections is as easy as on the full-blown site. Also, the app comes with some nice touches like an optional home screen widget and integrated Google Cloud Print, which enables you to send files to connected printers from your handheld.

When it comes to creating on the go, the Google Docs app is limited to Document and Spreadsheet types. However, this doesn’t seem like much of a letdown since there are probably very few people looking to put together Presentations and Drawings on a handheld device. Editing is extremely limited, as there are no formatting buttons for elements like font, font size, color, or text alignment.

One thing you’ll notice is that Google smartly put a few safeguards in place to protect against in-pocket dialing and inaccurate tapping. For instance, files automatically open in read-only mode, requiring an extra tap of a button to make edits. And in Spreadsheets, any changes made to a cell must be confirmed by hitting Submit. These are thoughtful touches, considering that Google Docs autosaves after changes and there is no Undo command.

One of the most exciting features of the Google Docs Android app is Optical Character Recognition (OCR), which can turn photos with text into editable Google documents. It performed admirably in our tests, but overall it was obvious this technology is still in its infancy. Luckily, Google says it’s only going to get better.

For current Google Docs users and groups looking to collaborate on the go, Google Docs for Android is a great tool and a worthwhile download. However, we do wish it were capable of at least basic text formatting.

Posted in Google News | Tagged

Deeper Google Analytics integration in SEO PowerSuite: control your SEO traffic effectively!

Reblogged From Link-Assistant.Com News Google analytics Data

These new Google Analytics features are just what you need to easily access your site’s traffic performance and push your SEO into the most traffic-productive direction:

With the deeper analysis of Google Analytics data in SEO PowerSuite you get more control over your SEO’s actual goals (traffic and payoff) and always know:
1. How your traffic changes when rankings go up or down?
Piles of crucial keyword traffic data are now combined and visualized on easy-to-understand and eye-candy visits graphs.

2. What backlinks bring actual visitors to your site?
Now you make informed and sure-winning decisions on what link sources work best for your biz niche.

3. Which of your site’s pages get the biggest number of views?
This lets you instantly spot your top landing pages to make sure they are perfectly user-friendly and convert well.

To get the new feature, all you need to do is restart your SEO PowerSuite tools to let them auto-update – or download them from the website.

Just jump over here to learn how the new Google Analytics features work and exploit these ample analysis data to propel the traffic output of your SEO campaign.

Posted in Google News, Google SEO Services, SEO tools | Tagged ,

Could Pinterest Become The New StumbleUpon?

Re-blogged from marketaire.com

StumbleUpon has made a lot of changes lately, many of which have changed the core functionality of the site. They redesigned the site last year, re-focusing the site based on topic features. But there was a very interesting sneak change the other day, one that was unannounced and that changed the way stumbling itself was done. The update has made it impossible to get the direct links for the pages a user is stumbling, unless they opt to not sign in to the site with their standard account. What? Remember Digg? They tried something similar with their toolbar. How did that work out for them?

StumbleUpon Redesign Upgrade - Marketaire.com

If you consider the point of StumbleUpon from a user perspective, the idea is to build up a taste graph that will find stories that the user will like. When looking at it externally from a marketing perspective, many websites are dependent on StumbleUpon’s referral traffic, which is something beyond the StumbleUpon user’s direct stumbling experience.

When asked about the new user experience, StumbleUpon’s VP of Business Development and Marketing, Marc Leibowitz, said that they are working on “things in mind to address this concern.”

StumbleUpon’s intention was to “improve the user experience.” And apparently only two-thirds of users would use the Web bar.

So signed-in users will have the Web bar but can’t exit it and visitors can easily close the bar. So if you want to see direct links, you don’t sign in.

This would make sense if..no, it doesn’t make any sense. So for users who want to see direct links and sign out, not only will StumbleUpon be unable to get a sense of that user’s taste graphic, but the user will also miss out on the social and community aspect of the site.

Apparently users would accidently click on the “X” button on the Web bar. This was StumbleUpon’s main reason when deciding to get rid of the Web bar entirely. When users would accidentally click, they wouldn’t be able to go back to their Stumbling unless they want to StumbleUpon.com.

Removing a major feature of the site seems like a drastic solution to a simple problem. Here’s an idea: when the user clicks the “X”, create a pop-up that says something like, “Are you sure you want to leave StumbleUpon.com?”

Given the removal of the web bar, StumbleUpon has had to alter the actual URL, changing the way it’s displayed. This is a benefit for users, but a big hit for those who receive a ton of referral traffic from the discovery engine.

StumbleUpon does offer a Firefox add-on and Chrome extension that will allow you to see the direct URL.

What Does This Mean For StumbleUpon Referral Traffic?

For those sites that are dependent on StumbleUpon’s referral traffic, there really aren’t a lot of alternatives.

In one case, a website who previously generated 70-80% of referral traffic from StumbleUpon now only receives 40% due to the redesign. Now that StumbleUpon is hijacking the pageview, this will likely drop even further.

There is some hope, however. Pinterest.

Sure, the above is an isolated case, but publishers are getting hit, no question about it. Marketers will more than likely begin shifting their content strategy from StumbleUpon to Pinterest given the responsive nature of the users, as well as explosive platform growth. If you haven’t looked into Pinterest from a content marketing perspective, you should, because StumbleUpon won’t be backpedalling on the web bar decision anytime soon.

Posted in new social media trend, New StumbleUpon | Tagged , , | 2 Comments

How You Can Get More People to Like Your Facebook Page

Internet marketers can take advantage of the way Facebook is growing by leaps and bounds. It’s gotten to the point where you really have no choice but to create a presence on Facebook, or you’ll get left behind. Many online businesses have discovered how beneficial it can be to have a Facebook page, which is sort of like having your own blog on the giant social network. But that’s not the challenge, the real challenge is to get people to like your page. So what does it take to achieve this? Below are a few of the tactics you can use to get more likes.

The simpler it is for people to find your page, the more likely it is that they’ll like it for you. One easy way to make your page more appealing is to have a vanity URL rather than a typical one. The fact is, people are always more likely to click on an URL that has an appealing name or appearance. This not only looks better, it allows you to communicate the purpose of your page by the words you choose for the URL. There is one rule, though, that Facebook has put into place regarding vanity URLS -you can’t get one until you already have 25 likes. It won’t be very difficult to do this, so just get these 25 likes as quickly as possible. It the content on your Facebook page worth reading? You want both your existing and future fans to find targeted and fascinating content on your page. The real power of Facebook is in the way people will share content with their friends -so you want your material to be worth sharing. This is no small matter, as this is what can enhance your reputation and attract more fans to your page. Just focus your efforts on giving more value to your existing fans and get them to spread the word about your page.

Incentive marketing can work very well if you have a good one, and this is used with getting likes. Driving traffic to your Facebook fan page is one thing, but getting them to convert into fans is another thing. Since this entails a discussion about conversions, then you can do things like test and optimize. When you are talking about incentive, you really need to make it something valuable.

Every single step that you are taking to expand your Facebook page so that you can get more likes will go quite a long way to helping you better establish your presence.

The social media side to the Internet is getting more and more vibrant all of the time, thanks partly to Facebook. You will get passed up by your competition if you don’t get enough likes for your page. So, to help get things to happen for yourself, get to work and take the right steps to help your page be more liked. Take action on what we learned in the above article and start seeing results for yourself.

Posted in SMM | Tagged | 1 Comment

Google’s updated privacy policy – what it means for Google Analytics users

Recently Google Updated their Privacy Policy & New Main privacy policy will be effective from March 1.

Most of Google use are worried about this changes & seeking answer from Google.

Here’s Google Post About Privacy Policy changes from Google Analytics Blog.

You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products and services. The new privacy policy makes it clear that if you’re signed in, we may combine information you’ve provided from one service with information from other services – helping us treat you as a single user across all our products. (To read more about the new privacy policy, check out the Official Google Blog post here.) We know you may have questions about how this affects you and your Google Analytics data, so want to take this opportunity to explain.

Most importantly, the privacy policies and controls you have over your website data will not change. Just as it was before, your website’s data is governed by the data sharing settings, which you control directly. You can still choose how much, if any, of your website’s data to share with Google to help us improve our products, provide anonymous, aggregate statistics, or make enhanced features like Conversion Optimizer available to you. Your website data will not be used for purposes other than those that you specify in your settings, which you may change at any time. You can find more information about data sharing settings here.

The way that we handle information about your website’s visitors is also unchanged. Their data will continue to be governed by your website’s privacy policies, and their actions will remain anonymous in Google Analytics to both websites and Google. The only change for Google Analytics users under the new privacy policy is that now, information about how you interact with the Google Analytics interface may be shared with our other products.

Helping you understand our privacy controls and giving you meaningful choices to determine how you want to share your data is very important to us, and we encourage you to take the time to read through the new privacy policy changes and our data sharing options.

 

Posted in Google News | Tagged

Google SEO Tips!

Our SEO Checklist puts your web site through its paces to see how it performs against the ten most common search engine optimization factors. we use it for a quick site health check.

Organic SEO Services

1. Title Tags: Well-constructed title tags contain the main keyword for the page, followed by a brief description of the page content. It will be less than 65 characters and avoid using stop words such as: a, if, the, then, and, an, to, etc. Your title tag should also be limited to the use of alphanumeric characters, hyphens, and commas.

2. Description Tags: Good description tags contain information about the page’s content and persuade search engine users to visit your web site. They should be between 25 and 35 words in length.

3. webs page Keywords Tags: Your keywords Meta tag should contain between 5-10 keywords or keyword phrases that are also found in page content.

4. Page Heading Tags: Each page of your site should use at least the H1 heading tag for the search engines that examine it when crawling your site.

5. website Content: Pages should have between 300 and 700 words of descriptive content that contains the keywords specified in the keywords Meta tag for the page. A page’s Meta tag keywords should also be those that occur most frequently on the page.

6. Website Navigation: Each page of your site should contain links to every other page so search engine spiders can find every page. This is a critical step for the proper indexing and page rank distribution of your site.

7. Duplicate Content/Tags: Because search engines treat web sites as a grouping of pages and not a single entity, each page on your site should be unique so that the tags and content differ between each page. Doing so increases the number of pages that will rank.

8. KeyWord Density: Pages should contain 300 to 700 words of unique and descriptive content.

9. XML Sitemap: It’s important to use two site maps for your website–an XML version and a static version. The XML version can be created with Search Engine Visibility’s site map tool. The static version should sit on a static HTML page and contain links to every other page.

10. Controlled Crawling: It’s important that search engine spiders find your robots.txt file that guides spiders to pages and directories you want crawled and denies entry to protected areas of your site.

11. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

12 . If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link.

13. Don’t be obsessed with PageRank. It is just one isty-bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

14. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis.

15. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “Google SEO Services” then link to “Google SEO Services” instead of a “Click here” link.

16.  Focus on search phrases, not single keywords, and put your location in your text (“our fast food store” not “our store”) to help you get found in local searches.

17.  Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.

18. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.mydomain.com is your preference, then http://mydomain.com should redirect to it.

 19. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.mydomain.com and internal links go to http://www.mydomain.com/index.html.

20. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.

Posted in Google SEM Services, Google SEO Services, SEO | Tagged ,